Debuted in 2016, BLACKPINK’s contract with YG Entertainment will expire in 2023. This quickly poses the question: will BLACKPINK’s upcoming comeback also be their last one?
Famous Kpop girl group BLACKPINK is considered the “gem” and “moneymaker” of YG Entertainment. However, the group has also released no new songs in the past one and a half years, despite their contract expiration date quickly approaching. Will YG Entertainment be able to keep their mighty girl group?
While there are many hints about a return in the near future, there’s no definite teaser, concept photos, nor schedules about BLACKPINK’s upcoming group activities. Having no group comeback ever since their 2020 title “Lovesick Girls”, the girl group is even joked to have “enlisted” for their long absence, despite the Kpop 4th generation already promoting actively.
In addition to having to wait for their idols, BLACKPINK fans also started to wonder if 2022 will be their last year together, seeing that BLACKPINK’s contract ends the very next year.
Therefore, they believed that there are little chances left for YG to actually promote the girls. This is extremely crucial, seeing that YG is also planning to debut a new girl group withing this year or the next, and will be too focused on them to pay attention to BLACKPINK.
On the other hand, many fans maintained that BLACKPINK is not going anywhere anytime soon. According to them, YG Entertainment will not let go of their golden goose that easily, especially when all 4 BLACKPINK members bring YG massive profits and influence.
Moreover, they mentioned that 4 members shared on Rolling Stone about their promise to stay together forever. In particular, Lisa said: “Won’t BLACKPINK exist for at least another 10 years? We’d be around 40 at the time.”
Meanwhile, Jennie affirmed: “Even when we are 70 years old and leading different lives, I’d still feel like I’m a member of BLACKPINK. Cheesy as it sounds, I think BLACKPINK will be a continued presence in my heart, a crucial part of my family. You simply cannot deny your family.”
Despite their long group hiatus, BLACKPINK members have been pretty busy with their solo schedules, especially in the fashion realm. Each member represents different brands, and would fly around the world, without fans knowing, to attend various fashion events.
While chances of BLACKPINK renewing their contract is slim, many fans hold strong beliefs that the girls wanted to stay together. In addition, YG will try their best to keep the group, so there’s little to worry about, they said.
Source: Yan
