The advertising industry, which had turned its back on actor Kim Seon-ho, is changing its mind.
A mask brand, which featured Kim Seon-ho as its main model, changed its advertisement video back to public on YouTube on Oct 28th. Miima also drew attention by filling the entire main page of its official website with Kim Seon-ho’s image. On Oct 20th, the brand had changed all of Kim Seon-ho’s videos posted on its official YouTube account to private. Currently, Kim Seon-ho’s advertising making film has also been re-published on their official YouTube channel.
The advertising industry is very sensitive to consumer public opinion and was concerned about the damage of the brand image because its exclusive model is mentioned in controversial situations. However, the fact that Kim Seon-ho’s images are re-published draws attention to how other brands’ will react in the future.
According to the advertising industry, there are currently about 10 brands working with Kim Seon-ho, including Domino Pizza, 11th Street, Nau, Canon Korea, Food Bucket, La Roche-Posay, and Shinhan MY CAR, as well as Miima Mask.
Meanwhile, from being recognized as a rising actor, Kim Seon-ho faced a big fall from stardom due to his ex-girlfriend’s disclosure about his private life. Moreover, a few days after being exposed, Kim Seon-ho admitted his faults and apologized to his ex-girlfriend. Therefore, the broadcasters and advertisers who were working with him took action rapidly. Kim Seon-ho dropped out of KBS’s show “2 Days 1 Night” and was completely edited out in the latest broadcast. The brands which Kim Seon-ho modeled for also deleted or set to private all content related to him on their official websites and Youtube channels.
After that, the entertainment media Dispatch raised suspicions about the credibility of Kim Seon-ho’s ex-girlfriend’s disclosure by revealing her real name, job, and details about their relationship. Moreover, Youtuber Lee Jin-ho also exposed the ex-girlfriend’s promiscuous private life by releasing a transcript of her ex-husband’s presumption. As staff and child actors who used to work with Kim Seon-ho posted supportive messages for him and his college friends also confirmed his good personality, the public is raising high expectations for Kim Seon-ho’s return.
