KBIZoom thumbnail default — Female entertainers were ranked in the order of third place Kim Min-kyung, second place Song Ji-hyo, and first place Hong Hyun-hee.

This celebrity surpassed Song Ji-hyo to become the female variety star with the biggest brand in April Variety Star Brand Reputation Rankings

dhanApril 2, 2022Last Updated: April 2, 2022

1 minute read

Female entertainers were ranked in the order of third place Kim Min-kyung, second place Song Ji-hyo, and first place Hong Hyun-hee.

The Korea Institute of Corporate Reputation announced the ranking of variety entertainers’ brand reputations on April 2. The ranking is the result of analyzing the brand big data of 50 variety entertainers from the 2nd of last month to April 2nd.

In April, Yoo Jae-seok ranked first in the brand reputation of variety stars and Lee Seung-gi ranked second. Hong Hyun-hee ranked third, the highest among female entertainers.

Following Hong Hyun-hee, Song Ji-hyo, Kim Min-kyung, Park Na-rae, Song Eun-i, Jang Do-yeon, Kim Sook, Park Mi-sun, Lee Hyo-ri, Shin Bong-sun, and Ahn Young-mi appeared in the order.

The brand reputation index is an indicator created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption.