Top Idol Brand Reputation in June: BTS’s Jin Takes the Lead
In June 2024, BTS's Jin ranked 1st in the individual idol brand reputation rankings
On the 29th, Changhwan Gu, the director of the Korean Corporate Reputation Research Institute, analyzed the brand, stating, ‘BTS’s Jin, who ranked 1st, showed high scores for ‘discharge, congratulations, and attractiveness’ in link analysis. In keyword analysis, ‘free hug, Billboard, super tuna’ were highly analyzed. In sentiment analysis, the big data positive ratio recorded 90.21%.’
For the analysis of idol individual brand reputation big data, the Korean Corporate Reputation Research Institute extracted a total of 110,769,278 pieces of big data from 1,730 idol individual brands from May 29, 2024, to June 29, 2024, measuring brand reputation indices based on consumer participation, media coverage, communication index, and community index.
The brand reputation index is a measure created through big data analysis, finding that consumers’ online habits greatly influence brand consumption. Through the analysis of idol individual brand reputation, evaluations of positive and negative sentiments, media interest, and consumer interest and communication volume can be measured. Monitoring by idol brand reputation editors and risk assessments were also included.
In June 2024, the top 30 rankings for idol individual brand reputation were analyzed as follows: BTS’s Jin, IVE’s Jang Wonyoung, ASTRO’s Cha Eunwoo, BTS’s Jungkook, IVE’s Ahn Yujin, BTS’s Jimin, BLACKPINK’s Jennie, BTS’s J-Hope, Girls’ Generation’s Taeyeon, BTS’s V, BTS’s RM, The Boyz’s Juyeon, BLACKPINK’s Jisoo, BLACKPINK’s Lisa, Red Velvet’s Joy, Red Velvet’s Seulgi, BTS’s Suga, Red Velvet’s Irene, Red Velvet’s Wendy, Wanna One’s Kang Daniel, Girls’ Generation’s Yoona, BLACKPINK’s Rosé, SEVENTEEN’s Joshua, aespa’s Karina, TWICE’s Jihyo, Cignature’s Jiwoo, Oh My Girl’s Mimi, Apink’s Jung Eunji, IVE’s Wonbin, and The Boyz’s Younghoon.
