On the 8th, their agency, High Up Entertainment, announced, “STAYC’s Yoon has been selected as the model for the global cosmetic brand L’Oréal Paris-Excellence Parisienne Chic.”
Along with the news of her becoming the muse, Yoon, revealed in the advertising visuals, showcased a sophisticated and trendy sensibility in line with the brand concept, attracting attention.
From ash purple to pink-brown hair colors and various conceptual stylings, she perfectly embodied and displayed the charm of a versatile palette, freely transcending chicness and loveliness.
Expectations are high that Yoon’s diverse charms displayed on and off the stage so far will further enhance the brand’s appeal.
As she continues to set new trends with her distinctive teen fresh colors and confident energy, there is intense interest focused on Yoon’s active role as the new face of the brand.
Meanwhile, STAYC, to which Yoon belongs, recently successfully concluded their first world tour ‘TEENFRESH’ in Seoul and the Americas tour. They are continuing the tour in Taipei, Hong Kong, Singapore, Warsaw, and other locations.
