Oh My Girl Arin to take first place in the July 2022 girl group member’s individual brand reputation rankings
The name that topped the individual brand reputation rankings of girl group members in July 2022 is not TWICE or BLACKPINK members, but Oh My Girl Arin.
According to the big data analysis of 579 girl groups from June 17 to July 17, 2022, published by the Korea Business Reputation Research Institute on the 17th, the brand Oh My Girl Arin topped the July chart with her brand reputation index increased by 113.76% compared to the previous month.
Koo Chang-hwan, Director of the Korea Business Reputation Research Institute, said, “For Oh My Girl Arin brand, keywords such as ‘Congratulations’, ‘Innocent’, ‘Donate’ took high position in the link category and keywords like ‘Happy marriage’, ‘birthday’, ‘Seoul ghost story’ are very popular in the keyword analysis category. Arin-related keywords’ positive-react rate is 86.07%.”
In addition, the rankings from 2nd to 30th in the July girl group member brand reputation rankings: BlackPink Jennie, Twice Nayeon, Oh My Girl Mimi, aespa Winter, aespa Karina, BlackPink Jisoo, Girls’ Generation Taeyeon, Red Velvet Joy, Girls’ Generation Seohyun, BlackPink Rosé, Girls’ Generation Yoona, aespa Giselle, Laboum Soyeon, Loona Chuu, Twice Mina, BlackPink Lisa, Red Velvet Seulgi, aespa Ningning, Red Velvet Irene, Red Velvet Wendy, Twice Jihyo, Mamamoo Solar, Oh My Girl YooA, Cosmic Girls Bona, Twice Dahyun, Mamamoo Hwasa, Red Velvet Yeri, Girl’s Day Hyeri, and Le Sserafim Kazuha.
Brand Reputation Index is an index created through big data analysis of brands, which finds that consumers’ online habits and have a great influence on brand consumption. Through the analysis of individual girl group brand reputation, it is possible to measure the positive/negative evaluation of individual girl group brands, the level of media interest, the interest of consumers, and their usage and traffic. Analysis of individual girl group brand reputation includes a brand equity analysis that measures brand influence.
Source: jtbc
