But will this rookie be able to escape ITZY’s path in the long run?
JYP is known for being close-fisted, but in NMIXX‘s era, the company has become more generous on the concept promotion. This can be clearly seen through NMIXX and ITZY‘s debut trailer!
Among the Big 3, JYP is the most productive in creating new girl groups. While ITZY has only debuted in 2019, in 2022, JYP has quickly promoted the debut of a rookie girl group. Most recently, JYP released the debut trailer for NMIXX, the 5th girl group in the company’s history.
However, in the context that ITZY is only 3 years old, and the recent scandals from Lia‘s school bullying to the declining quality of the comebacks. JYP‘s rush to debut a new girl group makes many people worry that ITZY will be neglected to focus on promoting NMIXX.
Judging by the debut trailer of the two groups, the difference is clear. It seems that ITZY fans’ worries are not groundless at all. ITZY‘s debut teaser footage is well-made, but compared to the blockbuster-like trailer of NMIXX, it’s really far behind.
ITZY was officially introduced to the audience through a Prologue film. When this video was released, ITZY created a big visual shock with the members’ stunning faces and their own personalities. JYP is once again praised for never letting people down with the girl group’s visuals.
But if you look closely, this video scores points thanks to the members’ impressive charisma and eye-catching visuals, while the production process is quite simple. The main set is a box in a studio, the background is just plain color with some props for the members to pose, and finally, there is a little flickering effect to make it less monotonous.
In the debut trailer of NMIXX, these rookie girls are no inferior to their seniors in terms of visuals. The beauty of all 7 members was highly praised, JYP still maintained the style of giving the audience a “flower garden”.
Moreover, NMIXX is also invested heavily by JYP. During the pre-debut period, the company had a series of introductory videos that were all set up and carefully invested. Even the debut trailer was raised to a new level with large-scale and magnificent scenes, making NMIXX‘s appearance even more splendid. All of these create an extremely impressive and eye-catching whole.
ITZY was once the priority of JYP, but then their career fell into a stagnation, with no remarkable progress. NMIXX now has a very impressive debut with JYP’s increasingly large investments, but will they be able to escape the path of ITZY in the long run?
