ILLIT Tops June Brand Reputation Rankings For Rookie Idol Groups
HYBE’s girl group ILLIT dominated the top spot on the brand reputation rankings for rookie groups in June, 2024
Recently, the Korea Corporate Reputation Research Institute announced the results of the big data analysis of the new idol group brand reputation in June 2024. Accordingly, ILLIT took No.1, followed by No.2 TWS and No.3 QWER.
The Korea Corporate Reputation Research Institute extracted 18,327,120 brand big data of rookie idol groups that debuted after 2023 from May 4th, 2024 to June 4th, 2024 to analyze. The brand big data this month declined by 22.27% compared to the figure of May (23,579,001).
Placing No.1, ILLIT recorded a total brand reputation score of 3,182,785 with a participation index of 588,294, a media index of 711,168, a communication index of 1,016,709 and a community index of 866,615. Compared to the result in May (5,335,252), ILLIT brand recorded a drop of 40.34% in June.
No.2 TWS recorded a total brand score of 2,204,072 with a participation index of 194,040, a media index of 240,686, a communication index of 948,088, and a community index of 821,257. It also decreased 49.64% from the result of 4,377,016 in May.
QWER took No.3 with a total brand reputation score of 2,043,492. In particular, its participation index was 558,600, media index was 635,869, communication index was 419,682 and community index was 429,342.
Korea Corporate Reputation Research Institute director Koo Chang-hwan commented, “ILLIT brand, which topped the 2024 June rookie idol group brand reputation rankings, showed ‘breakthrough’, ‘prove’, and ‘steady’ in link analysis. In the keyword analysis, ‘Magnetic’, ‘Billboard’ and ‘Belift Lab’ showed the most results. The ILLIT brand also recorded a positive response rate of 80.25%”.
In addition to TOP 3, other rookie groups in the June reputation brand rankings from No.4 to No.30 were Triple S, BABYMONSTER, RIIZE, ZEROBASEONE, Kiss Of Life, BOYNEXTDOOR, UNICODE, YOUNG POSSE, Unis, Nowadays, Geenius, NEXZ, Candy Shop, Fantasy Boys, SPIA, EVNNE, Big Ocean, The Wind, ASC2NT, DXMON, LimeLight, eite, NiziU, Bewave, Rescene, Xikers, and POW.
