Despite having Jennie as the Ambassador, Chanel is still blacklisted by the Korean upper-class
Chanel is one of the world’s most famous fashion brands so the price for each product is overwhelming.
However, after the pandemic, Knet believes that the position of this French fashion brand is changing and might even be blacklisted by the Korean elite.
Recently, Edaily website reported that Chanel products were avoided by the upper-class, which is the main customers of this long-standing brand. The cause is said to be that Chanel has become too popular. The items with gorgeous, eye-catching looks attracted more shoppers, thereby making them somewhat more commonplace.
After the pandemic, Chanel handbags have increased in price but are always in a state of “sold out”. The increase in consumption among young people, along with the mass shopping trend has made many people not mind spending time in line to buy Chanel’s items.
The increasing popularity of Chanel products has led to many people getting bored of them. They don’t want to own a design that can be seen anywhere. To become different, customers start looking for new, more unique brands that can meet their needs.
The fact that Korean youth’s tendency to buy Chanel has caused the brand value to decrease attracted great attention from netizens. Many people believe that it is impossible to completely deny the individual value and position of this French fashion brand. Moreover, it is obvious that many people buy Chanel for the purpose of reselling, so they accept the fact that they have to wait in such long queues.
