The Korea Corporate Reputation Research Institute extracted 69,871,562 pieces of big data from 1,720 idol individual brand sources, measuring consumer participation, media interest, communication index, and community index to analyze the brand reputation index. Compared to December, the idol individual brand big data increased by 17.06%.
Jennie topped the rankings with a brand reputation index of 3,630,892, showing a 9.93% decrease from December. Despite not engaging in recent broadcasts or music activities, Jennie garnered attention.
In 2nd place, ASTRO’s Cha Eunwoo recorded a brand reputation index of 2,844,700, representing a 4.11% decrease from December. Cha Eunwoo recently showcased romantic acting in the concluded MBC drama ‘Still Lovely Today’ and is set to join MBC’s ‘Wonderful World’ in March with Kim Namjoo.
Taeyeon, from Girls’ Generation, claimed the 3rd spot with a brand reputation index of 2,788,011, marking a 22.50% decrease from December.
BLACKPINK’s Jisoo secured the 4th position, with a brand reputation index of 2,521,092, a 1.45% increase from December. Wanna One’s Park Jihoon rounded out the top 5, with a remarkable 662.82% increase in brand reputation compared to December.
The CEO of the Korea Corporate Reputation Research Institute, Changhwan Gu, stated, “In the January 2024 idol individual brand reputation rankings, BLACKPINK’s Jennie took the top spot. Analyzing big data on idol individual brand reputation, we found a 17.06% increase compared to December’s data.”
He continued, “Upon detailed analysis, Jennie’s brand showed a 3.10% increase in brand consumption, a 30.98% rise in brand issues, a 19.59% increase in brand communication, and a 13.17% rise in brand diffusion.”
Furthermore, he conveyed, “BLACKPINK’s Jennie, who topped the idol individual brand reputation rankings in January 2024, had high scores in link analysis for ‘appearance, uniqueness, and distinctiveness.’ In keyword analysis, ‘Ode Atelier, advertising model, apartment 404’ showed high relevance. The sentiment analysis revealed a big data positive ratio of 91.20%.”
Source: daum
