BTS Jungkook’s “backdoor advertising” case ended with no more complaints or investigations

The civil complaint regarding BTS Jungkook’s “backdoor advertising” controversy has been concluded.

In response to complaints that raised suspicions about Jungkook‘s “backdoor advertising”, the Fair Trade Commission (FTC) decided not to proceed with the investigation and judged this case as not violating the “Act on Fair Labeling and Advertising”.

Previously, there were 2 complaints against Jungkook’s “backdoor advertising” were filed with the FTC. They exposed Jungkook’s mentioning of a tea brand on VLIVE and the clothing brand founded by Jungkook’s brother to the media.

Regarding complaints that Jungkook had intentionally advertised the clothing brand, the FTC explained that there was no problem in this case for two reasons. First, economic consideration should affect the content or reliability of the post, so samples and souvenirs paid to an unspecified number of people are not counted as paid advertisements. Second, it was a voluntarily post by an individual.

In addition, they also said it was difficult to determine whether his act of revealing the clothing brand was an advertisement or a voluntary behavior.

Moreover, FTC explained that the complaint saying Jungkook promoted a tea brand was terminated since he neither mentioned the brand’s name nor revealed its tag. Therefore, it’s hard to say this was a promotion.