BLACKPINK Jennie was selected as a model for Kurly’s beauty platform “Beauty Kurly”. Her TV CF was released.
Beauty Kurly, which held its grand opening on Nov 7th, features all beauty brands and products from daily to luxury at once, and can be quickly and conveniently received through early morning delivery.
Kurly announced that Jennie, a beauty icon admired by women around the world, was chosen as its model because she best fits Beauty Kurly’s image.
The CF captured the advantages of Beauty Kurly in a sensuous video like a movie. In the advertisement, Jennie was asked, “What’s your favorite?” She replied, “My favorite beauty, Beauty Kurly.”
Kurly’s desire to establish itself as consumers’ favorite beauty platform was included in the campaign message “My Favorite Beauty”.
Along with the release of the CF, Beauty Kurly will introduce various premium beauty brands through live commerce every 8 PM on weekdays except weekends until Nov 17th. If you purchase products through live commerce, you can receive additional reserves as well as abundant gift benefits.
The “My Favorite Beauty Item” shopping basket event will be held until Nov 23rd. If you apply after filling a Beauty Kurly shopping basket on the Curly app, you can receive up to 50,000 won in reserves. If the applicant writes what they want from Beauty Kurly on the “Dear Beauty Kurly” bulletin board, the chance of winning the event will increase.
Source: slist
