The public are excited to see what the group will do in the future.
Recently, on the 10th, MAVE: introduced a four-member virtual act set to debut this year, namely MARTY:, TYRA:, ZENA: and SIU:. They are part of a virtual idol group project produced by Metaverse Entertainment, a subsidiary of game publisher Netmarble, owned 50 percent by Netmarble F&C and 40 percent by Kakao Entertainment.
According to Koreaboo, the group’s name “MAVE:” means “CREATE NEW WAVE” of content in K-pop that goes beyond the traditional and “existing” boundaries for cotent creation.
In the four-member teaser photo, the girls embodied a punk spirit yet closely relatable with a teenage look. The colons in the band’s name as well as those of the bandmates are used to indicate the group’s backstory that are to be unveiled later. What can be known is that four members are “four color charms” that can appeal to the “tastes of many people,” according to OSEN.
At the announcement of this virtual girl group, fans expressed their amazement, saying “They look like real people, if this model succeeds, many companies will rush to this game,” “The four members look the similar to one another,” “the third one from the left looks like Hyein (NewJeans).”
Just recently, MAVE: dropped the first artwork for their first single album “PANDORA’S BOX,” with a scheduled release date on January 25th, 2023 at 6 p.m. (KST.)
Metaverse Entertainment was founded in August 2021, specializing in metaverse-related businesses by the Korean game publisher, headed by Seo Woo-won, the co-CEO of Netmarble F&C.