The group BTS once again took the top spot in the brand reputation rankings for boy groups in April.
Korean Enterprise Reputation Research Institute (KORI) recently released the rankings for the brand reputation of boy groups for the month of April 2023. The research institute used big data analytics, analyzing 51,828,998 consumer behaviors to measure the participation, media coverage, communication, and community indices of each boy group’s brand.
According to the rankings, the top five boy groups with the highest brand reputation in April 2023 are BTS, Seventeen, EXO, Teen Top, and NCT. BTS emerged as the top-ranked boy group with a brand reputation index of 9,446,687, followed by Seventeen with a brand reputation index of 2,914,260, and EXO with a brand reputation index of 2,334,329.
BTS, the world-famous seven-member boy group, had the highest brand reputation index among all boy groups. With a participation index of 439,633, media index of 3,150,042, communication index of 2,483,535, and community index of 3,373,477, BTS achieved a brand reputation index of 9,446,687. This was a significant increase of 59.90% from their brand reputation index of 5,907,810 in March 2023.
Seventeen, a 13-member boy group, ranked second with a brand reputation index of 2,914,260. They achieved a participation index of 246,806, media index of 1,258,085, communication index of 703,288, and community index of 706,082. This was a decrease of 21.22% from their brand reputation index of 3,699,006 in March 2023.
EXO, a nine-member boy group, ranked third with a brand reputation index of 2,334,329. They achieved a participation index of 71,582, media index of 748,709, communication index of 549,896, and community index of 964,141. This was a decrease of 27.58% from their brand reputation index of 3,223,157 in March 2023.
Teen Top, a five-member boy group, ranked fourth with a brand reputation index of 2,081,849. They achieved a participation index of 284,412, media index of 733,924, communication index of 642,516, and community index of 420,997. This was a significant increase of 321.25% from their brand reputation index of 494,212 in March 2023.
NCT, a 23-member boy group, ranked fifth with a brand reputation index of 2,032,829. They achieved a participation index of 66,376, media index of 580,849, communication index of 490,038, and community index of 895,566. This was a decrease of 48.97% from their brand reputation index of 3,983,538 in March 2023.
The brand reputation rankings for April 2023 also included other popular boy groups such as BTOB, Monsta X, Big Bang, SHINee, Stray Kids, Astro, Treasure, ATEEZ, Super Junior, and more.
Source: Daum
