The agency of Noze, who denied her alleged power abuse in SNS advertisements, reversed their position and apologized within a day.
Dancer and influencer Noze has recently been embroiled in allegations of power trip in her SNS advertising deals. According to a report by Korean media outlet Wikitree on July 4th, citing some officials from small and medium-sized businesses, Noze received tens of millions KRW to upload advertising posts onto her SNS, but she did not properly fulfill her job. Noze’s agency immediately rebutted the accusation and called it “groundless,” but a day later, they acknowledged some of the facts and apologized.
Officials from small and medium-sized brands complained that Noze, who received 30 million to 50 million KRW per SNS post, did not post in accordance with the agreed timeline even after signing an advertisement contract. The posts did not show up on Noze’s SNS even after the deadline, were only published several months after an appeal was made, and were even deleted after a while.
Most of the sponsored posts from small and medium-sized brands have been taken down from Noze’s SNS, with only posts related to luxury brands remaining.
Noze’s agency issued a response on the same day, saying, “It is not true that Noze was posting on her SNS by dividing the brands into ‘luxury’ and ‘small and medium-sized’, and that she received 30 to 50 million KRW per post.”
The agency explained, “As for the schedule for uploading, it is not individually decided by the artist, but we check the contract period first then deliver it to the artist. After that, according to the schedule, uploading and deleting posts on SNS will also be carried out under discussion between the artist and the company.”
However, less than a day later, the agency changed its official position and came to admit some of the allegations raised. Due to the abuse of popularity and poor handling of controversy, the image of Noze has been severely affected.
In a press release on the morning of July 5th, Noze’s agency apologized for causing inconvenience and disappointment to advertising officials and fans, saying, “Due to our negligence and insufficient communication with the artist, we failed to keep the contract period promised in advance with the advertising officials, and we acknowledge that the posts could not be uploaded or deleted within the deadline”.
The agency continued, “We and the artist realize the seriousness of this matter and are reflecting on it, and we will do our best to prevent this from happening again in the future.”
Noze, who first gained popularity as a backup dancer of EXO’s Kai, rose to stardom last year by appearing in Mnet’s ‘Street Woman Fighter’. Her outstanding dancing skills and trendy visuals made her viral and loved by the younger generation.
Since then, Noze has expanded her activities by appearing in various TV shows, doing pictorials, signing advertisement deals, and attending luxury events. As of the end of last year, Noze was an active model for a whopping 9 brands. Her ransom reportedly soared from 2 million to 150 million KRW, making her earn 1 billion KRW from advertising fees alone.