BTS’s Jungkook’s Impact Acknowledged by Top Business Site, Stands Alongside Billionaires and Royalty

Jungkook has been listed alongside billionaires and royalty by The Economic Times’ marketing column for his impact

Brand Equity, a column that specializes in marketing, advertising, media and market research of top business news site The Economic Times, mentioned BTS’s Jungkook as a notable figure when it comes to his endorsement power.  

In particular, in an article titled “When brands score endorsements for free”, the case of Jungkook helping tea brand Teazen Co. increase sales by 5 times was mentioned. 

It is also known that by just drinking Teazen’s kombucha, Jungkook has turned the brand from a small one into a winner of the “2021 Brand of the Year”.

According to Brand Equity, with just a sip during his live stream, Jungkook was able to attract numerous customers for the brand, leading to it being “flooded with export enquiries”. 

Notably, the same article also mentioned other extremely powerful figures, including billionaires Jeff Bezos (founder of Amazon) and Elon Musk (owner of Tesla, X, and Space X), as well as the UK’s Prince Harry and his wife Meghan Markle.

Source: Brand Equity