The group BLACKPINK proved their overwhelming popularity with just a preview of their large-scale comeback project.
Accordingly, BLACKPINK is about to release pre-released songs and music videos in August, release music videos for title songs and their regular albums in September, and start their world tour in October. As the sketches for the comeback have been unveiled, the expectations of music fans around the world are rising.
The trailer video surpassed 10 million views in just one day after its release, ranking first in YouTube’s top trending worldwide. It heated up the entire world with just a few words of subtitles that predicted a roadmap for the second half of this year without the visuals of the members.
Along with the 3D avatar music video for BLACKPINK’s PUBG mobile in-game concert special track ‘Ready For Love’, it competed for the most viewed video on YouTube that day.
BLACKPINK also occupied SNS. The hashtag ‘BLACKPINK IS COMING’ took the top spot on Twitter’s worldwide trend. In addition, more than 1 million posts with related hashtags were posted on Instagram and Weibo at once, showing their impact on the global market.
Influential foreign media such as Billboard in the US and NME in the UK also highlighted BLACKPINK’s comeback roadmap. Each foreign press paid attention to “the long-awaited return of BLACKPINK” and predicted the record streak that the girl group will write on major global charts.
Since it is BLACKPINK’s first comeback as a whole group since THE ALBUM, global music fans paid keen attention for how they will show their unique charm through the upcoming album.