Music producer Rado mentioned the earnings of his agency’s group StayC.
The October 15th broadcast of the web entertainment show ‘Gura Cheol’ featured Rado – Highup Entertainment’s CEO. On this day, MC Kim Gu-ra asked, “How much does it cost to produce a girl group album?”.
Rado surprised everyone by saying, “1.5~2 billion won. It costs 100 million won more just for a music video. It’s 400~500 million won for big companies.” In response, Kim Gu-ra wondered what the company expected in return for the investment when producing a new girl group. Rado answered frankly, “We need to earn 2~3 billion won more.”
When Kim Gu-ra asked if StayC turned into a surplus or a decifit compared to investment, Rado tapped the calculator and confessed, “It’s been three years since we established this company. The agency’s maintenance costs are enormous. When it comes to StayC, I think they’ll turn into a surplus.”
Later, Rado added that StayC has not yet made enough profit, but it is close to breaking even. Kim Gu-ra said, “Sooner or later, StayC will be paid.” Hearing this, Rado shared, “They could get paid by the middle or end of next year.”
Meanwhile, the six-member girl group StayC, which debuted in November 2020, has become popular by surpassing 10,000 copies in the first week of their debut album Star To A Young Culture’s release and ranking first among girl groups that debuted last year.