Leader of WAY B, NOZE, who appeared on the popular Mnet’s show “Street Woman Fighter”, has emerged as a Cinderella in the CF World.
Although her team was the first to have been eliminated from “Street Woman Fighter”, she currently receives continuous calls from the advertising industry thanks to her outstanding beauty and excellent dancing skills.
As the public’s interest in NOZE has exploded, her brand price has also skyrocketed.
On October 6th, the Bridge Economy reported that NOZE’s brand value has increased over 70 times.
Two months ago, the advertisement fee to invite NOZE was around 2 million won. However, after appearing in “Street Woman Fighter”, NOZE received up to 150 million won for a CF contract she signed.
People in the advertising industry estimated that NOZE earned about 1 billion won with 9 CF contracts, including food, cosmetics and fashion advertisements.
As NOZE is gaining popularity, clothes and fashion items worn by NOZE are also becoming hot topics.
Even the “goggles” worn by NOZE on a music show stage are showing signs of becoming fashionable. Therefore, advertisers who have chosen NOZE are expected to benefit from the effect of the public’s interest in the dancer.