Aespa will be more active in the global music market including the United States in the near future based on CAA’s global network.
Aespa is a girl group of SM Entertainment, debuted in November last year, recorded the fastest 100 million views MV in the history of K-pop group’s debut song “Black Mamba”. Their new song “Next Level” has also reached 100 million and is still at the top of major music charts in Korea and abroad. According to SM Entertainment on July 23, aespa signed an agency contract with Creative Artists Agency (CAA), the largest agency in the United States.
CAA is the largest entertainment & sports agency in the U.S. They have a strong presence in the global entertainment market. There are many famous artists all around the world who have sign a contract with CAA to create more advantages for their music career. Some of them are Beyoncé, Lady Gaga, Ariana Grande, Harry Styles, Mark (GOT7).
This is not normal entertainment company that will in charge of aespa in the USA. CAA searches for the SM rookie girl “in all fields”, including promotions, sessions performance or advertising.
CAA was in charge of booking SuperM’s North American tour as well as NCT 127’s episode on “The Late Late Show With James Corden”.