It is a response method that seems to be familiar. This is a story about Kim Sae-ron and Seo Ye-ji’s agency Gold Medalist.
The Gangnam Police Station in Seoul booked Kim Sae-ron on charges of violating the Road Traffic Act on May 18th. According to the police, a number of 119 calls were received at around 8 AM on May 18th, saying, “The vehicle driving in Cheongdam-dong, Gangnam-gu, Seoul is noticeably shaking.” The police were dispatched to the scene and are investigating the driver Kim Sae-ron. According to an on-site investigation, the vehicle driven by Kim Sae-ron hit guardrails, street trees and transformers several times.
The police recommended Kim Sae-ron to take a breathalyzer test. Because the alcohol detector had already tested positive. However, when the police measured her blood alcohol concentration, Kim Sae-ron refused and demanded a blood test. The police said, “We will confirm the charges based on the result of the blood test. The result will come out in a week or two.”
However, the problem is not just about drunk driving. It is also necessary to clarify the destruction of public property. The car driven by Kim Sae-ron damaged transformers on a road near Cheongdam-dong, causing various inconveniences such as the inability to pay by credit card at nearby stores. It is also a task to clear up suspicions raised by some about whether there is a fellow passenger. In case there is a fellow passenger, it is a crime of aiding and abetting drunk driving if Kim Sae-ron is confirmed to be drunk driving.
Nevertheless, the agency Gold Medalist showed a complacent response. It is the attitude of “We want to avoid the current situation”, just like the position first expressed at the time of Seo Ye-ji’s controversy that caused a stir last year. Gold Medalist told donga.com, “Kim Sae-ron conducted a blood test to get the most accurate result. She was accompanied home by her guardian after the test without having to do any other investigation. The blood test result will be announced in 2 weeks. Kim Sae-ron will faithfully comply with the police’s requests.”
What does this mean? Photos related to the accident scene and complaints of damage from nearby merchants are pouring out, but does this mean the agency will close their eyes, cover their ears and shut their mouth? The coping method of Gold Medalist, which do not know what common sense is, is astounding. They cannot even say, “We are sorry for causing trouble.” They are slow in grasping the situation and their ability to cope with the situation is close to failing. It is questionable whether there is risk management. The agency’s “coping disaster”, which had already been confirmed in Seo Ye-ji‘s controversy, was reaffirmed in Kim Sae-ron’s “drunk driving controversy”.
Gold Medalist should keep in mind. If Gold Medalist do not realize and learn the eternal truth that an apology comes first in case of an accident, they will not be able to escape the stigma of “controversial gold medal”. And if Kim Sae-ron cannot even apologize on SNS, where she was so active, it would be better to give up public love at this point.