NewJeans Takes Top Spot in March Girl Group Brand Reputation Rankings
The Korean Corporate Reputation Research Institute announced on the 12th the March ranking of girl group brand reputation. The results were based on the analysis of K-Pop girl group brand big data of 57,871,378 pieces from the 12th of last month to the 12th of this month.
Read also: BTS Tops March Boy Group Brand Reputation Rankings, Followed By NCT
According to the results, NewJeans ranked first, followed by BLACKPINK in second place. H1-KEY, IVE, (G)I-DLE, TWICE, Girls’ Generation, LE SSERAFIM, aespa, and WJSN rounded out the top 10.
NewJeans which topped the list with a brand reputation index of 5,362,902 (participation index: 948,736, media index: 1,234,397, communication index: 1,317,027, community index: 1,862,743), showed an 8.34% decrease compared to last month’s brand reputation index of 5,851,068. Especially, they drew attention by holding the top spot in brand reputation rankings for the fifth consecutive month.
BLACKPINK came in second with a brand reputation index of 5,069,149 (participation index: 167,212, media index: 865,983, communication index: 1,545,659, community index: 2,492,294). This is a 2.85% increase from last month’s brand reputation index of 4,928,763.
Director Gu Chang-hwan of the Korean Corporate Reputation Research Institute explained, “In the link analysis, NewJeans, which ranked first in the March 2023 girl group brand reputation rankings, had high scores for ‘racing, selected, and proven.’ In the keyword analysis, ‘ad model, billboard, OMG’ were analyzed to have high scores. In the analysis of positive and negative ratios, the positive ratio was 90.36%.”
NewJeans was recognized for their musicality when they were selected as winners in three categories at the 20th Korean Popular Music Awards held on the 5th, including ‘Rookie of the Year’, ‘Best K-Pop Album’, and ‘Best K-Pop Song’. Their song ‘Ditto’, released on December 19th last year, has been a huge hit, breaking records for the longest consecutive period of topping various music charts.
Brand reputation indexes are created based on consumers’ online habits. For girl group brand reputation indexes, participation, media, communication, and community indexes were analyzed to understand consumers’ brand consumption patterns. Channel analysis by brand reputation monitors was also included. Through this, positive and negative evaluations of each brand, media interest, consumer interest and communication volume can be measured.