BLACKPINK Jennie’s influence in the fashion industry draws admiration from netizens
A netizen recently shared a post on Nate Pann under the title “What happens when Jennie posts on Instagramㅋㅋㅋㅋㅋㅋ”, drawing keen attention.
They commented, “She makes enormous media value…”, and pointed out some examples, such as:
1. Pink Chanel Bag Travel Post
- $2.6M (about 2.5 billion won) in media value
- (No.1 post in the fashion category in the first half of this year)
2. Adidas Posts
- $3M (about 4.1 billion won) in media value
- (No.1 post in the sportswear category in the first half of this year)
+ No.2 account in the fashion category with the greatest media influence in the first half of this year – $25.4 (right behind Vogue US)
In response, other netizens commented:
– To talk about Jennie’s influence, it should be the COS cloud bagㅋㅋㅋㅋㅋ Whenever you walk down the street, you’ll probably see someone holding that bag… I saw three yesterdayㅋㅋㅋㅋㅋ
– Her followers have been the No.1 in Korea from the beginning…
– Jennie’s impact is really the best. That’s why she’s advertising for so many brands, like Chanel, Adidas, Porsche, Calvin Klein, JACQUEMUS, Hera, Gentle Monster, Tamburins, Soonhari, and more
– Calvin Klein earned a whopping 90.3 billion won with their capsule collaboration campaign with Jennie in May this year… There’s a reason why all the brands like Jennie so much
– Jennie is so amazing. She’s doing her main job well as a top idol but also promotes well in the fashion advertising field as a top celebrityㅋㅋ
Source: Nate
