December Boy Group Member Brand Reputation Rankings: The person who beat No.2 Jimin and No.3 V was…?
The rankings of “boy group member brand reputation” in December have been released.
The Korea Corporate Reputation Research Institute analyzed 112.21 million boy group big data from Nov 18th to Dec 18th to measure Korean boy group member brand reputation rankings. According to the results, BTS Jin topped the list with a brand reputation index of 9,000,981. It increased by 182.94% from the previous month when the brand reputation index was 3,184,137.
Jin was followed by BTS Jimin (8,179,443), BTS V (6,268,086), BTS Jungkook (5,650,694) and 2PM Junho (5,339,397). In particular, this survey was more meaningful as Jin beat Jimin, who has maintained the top spot in the December Boy Group Member Brand Reputation Rankings for 35 consecutive months.
Director of the Korea Corporate Reputation Research Institute Koo Chang-hwan said, “BTS Jin ranked No.1 in the reputation chart this month. The high-ranking words related to Jin were ‘open’, ‘congratulate’ and ‘warm’. Meanwhile, his highest-ranking keywords were ‘Super Tuna’, ‘Instagram’ and ‘Yours’.” He continued, “If you look at the detailed analysis, Jin’s brand consumption, brand issue, brand communication and brand expansion rose by 91.31%, 103.65%, 251.17% and 212.67% respectively.”
Below is a table summarizing the TOP 30:
