Celebrity

BTS Tops Boy Group Brand Reputation Ranking for November 2023, followed by SEVENTEEN

The Boy Group Brand Reputation Ranking for November 2023 has been unveiled with BTS taking the throne

The Korea Corporate Reputation Research Institute recently announced the Boy Group Brand Reputation Ranking for November 2023, which is evaluated based on boy group brand big data from October 11 to November 11. It is known that there was a 12.19% increase in big data compared to last month.

Accordingly, the boy group brand reputation rankings for November 2023, begins with BTS taking the throne. 

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In 2nd place is SEVENTEEN, followed by NCT, RIIZE, EXO, and Stray Kids, making for the Top 5. 

The rest of the rankings, in respective order, include: The Boyz, ZeroBaseOne (ZB1), Super Junior, Treasure, SHINee, ENHYPEN, VIXX, Tomorrow X Together (TXT), MONSTA X, ASTRO, Pentagon, ATEEZ, Shinhwa, Winner, ONF, 2PM, BoyNextDoor, Golden Child, Wanna One, TVXQ, YOUNITE, Highlight, BTOB, and SF9.

Regarding the 1st place BTS, director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “BTS brand, which recorded the top spot in boy group brand reputation, was highly analyzed for ‘record, sell, win’ in link analysis. In keyword analysis, ‘Jungkook, Billboard, album’ were highly analyzed. The positive ratio was analyzed as 90.98%. In the detailed analysis of the BTS brand reputation, brand consumption decreased by 8.50%, brand issues increased by 69.47%, brand communication increased by 45.33%, and brand diffusion increased by 62.49%.”

Source: Daum

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