BTS & NCT Surpassed? SEVENTEEN Tops January 2024 Boy Group Brand Reputation

tegamiFebruary 9, 2024Last Updated: February 9, 2024

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On January 13, the Korea Corporate Reputation Research Institute stated, “Based on big data analysis of January 2024 boy group brand reputation, SEVENTEEN ranked first, followed by NCT in second place and BTS in third.”

Regarding this, Koo Chang-hwan, the head of the Korea Corporate Reputation Research Institute, mentioned, “In the big data analysis for January 2024, SEVENTEEN, which secured the first place in brand reputation, showed high rankings in link analysis with keywords like ‘enlistment,’ ‘record,’ and ‘publicize.’ In keyword analysis, ‘album,’ ‘Golden Disc,’ and ‘Nana Tour’ were highly analyzed. The positivity ratio in sentiment analysis was 83.78%. In a detailed analysis of SEVENTEEN’s brand reputation, brand consumption increased by 13.18%, brand issues increased by 45.60%, brand communication increased by 13.38%, and brand spread increased by 0.48%.”

It is also revealed that compared to the previous month’s brand big data of 51,385,078, the total big data analyzed for January 2024 represents a 21.92% increase.

The Top 30 rankings for January 2024 boy group brand reputation, in sequential order, are as follows: