BLACKPINK’s Jisoo reportedly holds hands with her older brother “Entertainment business’ new leap”

According to Xsports News on Jan 2nd, Jisoo is set to embark on a new start by joining her older brother, who is the CEO of the infant health functional food brand “Biomom”.

Biomom recently drew attention by announcing their new business plan and recruiting employees for Blissoo, with Jisoo at the forefront. The recruitment includes positions ranging from video content staff to experienced personnel in artist security, indicating an intention to manage Jisoo’s entertainment career.

Especially noteworthy is the statement accompanying the recruitment notice: “A meeting of artist and startup that you won’t easily experience anywhere else. We are rapidly expanding the entertainment business domestically and internationally, aiming for the love of K-pop fans along with the artist’s growth.” It featured Jisoo’s photo and expressed determination for the rapid expansion of the entertainment business.

In relation to this, a Biomom official told Xsports News, “It is difficult to define the relationship with Blissoo. We do not know the CEO’s family relationships.“

In the industry, there has been speculation that Jisoo, after leaving YG Entertainment, will continue her individual activities under a one-man agency system. As Jisoo has always been close with her older brother, leaving YG and establishing a family management system is expected to bring synergy to her diverse activities.

Meanwhile, BLACKPINK, to which Jisoo belongs, renewed the contract with YG for group activities, but additional contracts for individual activities did not materialize.

Source: Daum