Celebrity
BLACKPINK Jisoo’s Partnership with Self-Portrait Generates $2.7 Million in Media Impact Value in Just 2 Days
Brand ambassador BLACKPINK’s Jisoo yields $2.7M in media value for Self-Portrait
The partnership between BLACKPINK’s Jisoo and Self-Portrait has proven highly fruitful, with the brand reaping $2.7 million in media impact value (MIV) within the first 48 hours.
According to Launchmetrics data, following the announcement of Jisoo as the brand ambassador, her association catalyzed significant financial gains for Self-Portrait.
At the same time, Self-Portrait’s official Instagram post soared to the top of Launchmetrics’ rankings from March 6th to March 8th, amassing an impressive $590,000 USD in MIV.
