“We think it will cause inconvenience to nearby residents, so we have decided to operate through a reservation system.”
Lee Hyori and her husband, guitarist Lee Sangsoon, recently opened a cafe in Jeju Island but had to temporarily close it after only two days to make the reservation system available. Without reservation, the cafe was too crowded and service could not proceed, because of its huge popularity.
On July 3rd, Lee Hyori and Lee Sangsoon’s cafe posted a surprise message on Instagram, two days after opening, saying, “To those who waited for a long time in the hot weather, those who returned home because we ran out of ingredients and could not receive more customers, thank you so much and we are sorry.“
Regarding the reason, the cafe explained, “We have come to the conclusion that we will have to operate through a reservation system for the time being because it will cause inconvenience to nearby residents to run the cafe as it is. We ask for your understanding, and on Sunday, July 3rd, we will take a break for reorganization.”
The cafe opened by Lee Hyori and Lee Sangsoon went viral in just a day. Earlier, on July 1st, news of the opening of a cafe in Jeju Island by Lee Hyori and Lee Sangsoon surfaced on Korean SNS platforms and online communities. The cafe then received so much attention that it took the top spot in the real-time search ranking of famous portal sites. The area in Dongbok-ri, Gujwa-eup, Jeju Island, where the cafe is located, was packed with visitors.
At that time, netizens who visited the cafe left comments saying that the cafe was opened by the couple Hyori Lee and Sang-soon and became a famous destination, and words spread quickly like wildfire.
Despite congratulations from netizens, Hyori Lee decided that it might cause inconvenience to the surrounding residents and eventually changed the cafe to a reservation system. Since she always pursues a life of cohabitation and doesn’t want to cause trouble for others, her decision is appreciated by many netizens. Some comments from netizens, “This is Lee Hyori…”, “They could have continued to run the cafe since it was quite a famous place, but they closed it in order not to cause inconvenience to others”, “It hasn’t been easy to make such a decision in two days, it’s pretty impressive”.
Meanwhile, Hyori Lee and Lee Sang-soon are living in Jeju after getting married. In 2017, JTBC’s entertainment program ‘Hyori’s Homestay’ about her daily life on Jeju Island was aired. Many fans were touched by her decision to turn the cafe into a reservation system for fans.