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TREASURE made a comeback with MV “JIKJIN”, is the quality worth the investment of 500 million won?

Not disappointing fans, MV “JIKJIN” wowed viewers with breathtaking scenes, along with the appearance of TREASURE and 5 supercars.

This return after more than a year of TREASURE is also a step toward the beginning of a new “era” in the group’s music. THE FIRST STEP album series has come to an end, and THE SECOND STEP has begun with the mini album THE SECOND STEP: CHAPTER ONE. On the afternoon of February 15, the mini-album and the music video for the title song JIKJIN were officially released.

Prior to the group’s comeback, YG EntTREASURE’s management company revealed that JIKJIN’s MV cost around 500 million won to produce. The execution is the work of director Lee Sang Yoon, a former Mnet producer who was responsible for some of the most memorable stages of the MAMA awards ceremony as well as the performance video for Lisa‘s song “MONEY“. 

TREASURE MV JIKJIN
TREASURE MV JIKJIN
TREASURE MV JIKJIN

MV JIKJIN does not disappoint fans as it has many eye-catching footage such as car racing scenes and the appearance of five supercars from well-known brands such as McLaren, Ferrari, and others. Junkyu humorously shared: “I was quite tired on the day of filming the MV, but that fatigue disappeared as soon as I saw these supercars. It was thrilling to perform next to them and I had to be careful not to leave any scratches.”

TREASURE MV JIKJIN
TREASURE MV JIKJIN
TREASURE MV JIKJIN

In the MV, the TREASURE boys are like racers who are always moving forward at breakneck speed.  The MV concept is the ultimate complement to JIKJIN’s message.  JIKJIN is a powerful, minimalist Hip-Hop song with an addictive melody.  True to the meaning of the word “Jikjin” in Korean – “go straight”, the song expresses TREASURE’s determination to overcome all challenges and always move forward.

As usual, some members of TREASURE also participated in composing the songs on the album.  For example, members Hyun Suk, Yoshi and Haruto participated in composing and writing lyrics for JIKJIN

TREASURE MV JIKJIN
JIKJIN’s impressive chorus “car-driving” choreography.

Besides, there is a line in Yoshi’s rap part  in JIKJIN that matches Lisa’s verse in the hit song “How You Like That” (BLACKPINK). The relationship between YG’s artists has piqued the interest of several fans who have found this detail.

TREASURE MV JIKJIN
Both JIKJIN and How You Like That have the lyrics “어쩔 수 없잖아 What’s up” (roughly translated: “I don’t have a choice. Wassup?”)

The song JIKJIN is receiving a lot of good responses from the audience and is gradually achieving positive results on digital music charts.  Fans expect that in this comeback, JIKJIN can help TREASURE make breakthrough, bringing home the first win on music shows.

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