“The Red Sleeve” production cost 16 billion won… Achieving success in both Korea and foreign countries
“The Red Sleeve” enhanced national prestige.
According to Star News on Jan 6th, MBC’s drama “The Red Sleeve” (written by Jung Hae-ri, directed by Jung Ji-in, Song Yeon-hwa) has already recovered more than 50% of the 16-billion-won production cost for 17 episodes through pre-sale in 20 foreign countries alone. Overseas, it also beat SBS’ “Now, We Are Breaking Up” starring Song Hye-kyo to top the viewing rankings on multiple channels and OTT platforms with favorable reviews.
Even before its domestic broadcast in November last year, “The Red Sleeve” has been successfully sold to 20 countries, including Japan, Taiwan, Mongolia, Vietnam, Singapore, Indonesia, Philippines, Thailand, Malaysia, Brunei, the Americas, Europe, the Middle East, Oceania and India.
“The Red Sleeve” aired almost simultaneously through major platforms and channels in each region, not only large Hallyu markets such as Japan, Taiwan, Southeast Asia, the Americas but also new markets such as Europe, the Middle East, India, Oceania. It received favorable reviews from historical drama fans around the world.
In particular, “The Red Sleeve” has great significance as it is a successful work both in Korea and abroad among dramas in which more than 50% of the production cost was recovered through overseas sales. In Korea, the finale of “The Red Sleeve” recorded a nationwide rating of 17.4% (based on Nielsen Korea) and a maximum rating of 19.4%. This is also the first MBC drama that surpassed 15% in 6 years.
The popularity of “The Red Sleeve” was particularly noticeable in Japan, Taiwan and Southeast Asia. “The Red Sleeve” ranked first in Taiwan’s OTT platform friDay viewing rankings, and took first place in Southeast Asian channels by reversing “Now, We Are Breaking Up” ratings. “The Red Sleeve” is being praised by foreign fans for leaving a lingering feeling of faint love, and global interest in the leading actors Lee Jun-ho and Lee Se-young has also risen significantly.
Its performance in Korean OTT wavve is also overwhelmingly No.1. “The Red Sleeve” topped the wavve weekly rankings for 6 weeks until the last week of December. The highest number of simultaneous users per minute was 325,000, surpassing SBS’ “Penthouse 2”.
Regarding the success of “The Red Sleeve”, an official from MBC’s Global Business Department told Star News, “Despite the large number of historical drama productions among Korean dramas in 2021, only one or two films are considered to have achieved clear results. In particular, ‘The Red Sleeve’ is evaluated as another work that continues the genealogy of MBC’s luxury historical dramas with PD’s trendy directing and actors’ solid acting skills. Thanks to this, foreign investors’ interest in MBC’s historical dramas is expected to increase in 2022.”