At the end of June, Song Hye Kyo officially parted ways with her management agency AAA, bringing an end to a 14-year partnership. According to an exclusive report by MyDaily on July 12, the actress will not be launching her own agency or becoming a CEO, as previously rumored. Instead, she has signed an exclusive contract with a newly established management company, where she will continue her entertainment activities.
The new agency is led by Shin Jae Ho, the former CEO of AAP. After leaving AAP, Shin founded his own company and is reportedly planning to recruit more actors as he builds a full-service talent management agency. Shin and Song Hye Kyo have known each other for years, with the executive previously supporting the actress on various projects in China and other international markets.
Adding to their long-standing connection, Shin Jae Ho is married to stylist Kim, who has worked alongside Song Hye Kyo for more than two decades. Industry insiders believe this close personal relationship and years of mutual trust played a major role in the actress’s decision to join the new agency. Song Hye Kyo is now the company’s first flagship artist, marking an important new chapter for both her career and Shin’s newly launched business.
Born in 1981, Song Hye Kyo entered the entertainment industry in 1996 after winning a school modeling competition, quickly attracting the attention of television producers. Her breakthrough came in 2000 with the hit drama Autumn in My Heart, which established her as one of the defining stars of the Korean Wave across Asia. She later cemented her status through a string of successful dramas, including Full House, That Winter, the Wind Blows, Descendants of the Sun, Encounter, and most notably The Glory. Each project showcased her versatility as an actress and reinforced her enduring popularity throughout nearly three decades in the industry.
Beyond her successful acting career, Song Hye Kyo has long been regarded as one of South Korea’s most iconic beauty symbols. Even after decades in the spotlight, she continues to maintain her position as one of Asia’s leading actresses, admired for her timeless visuals, consistent career achievements, and substantial wealth.
In her personal life, Song Hye Kyo was previously married to top actor Song Joong Ki, but their marriage ended after less than two years. Following the divorce, she chose to remain single and shifted her focus entirely to her career. Since then, she has maintained a quiet and private lifestyle, staying away from dating rumors and remarriage while building an image of resilience and professionalism after overcoming personal hardship.
Sources: kenh14
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