SEVENTEEN’s new record leaves the public in awe.
Making debut in 2015, SEVENTEEN is a third-generation K-pop group. Over their 8 years of activity, SEVENTEEN has gained proud achievemented. In 2023, they’ve experienced a significant surge in all aspects, surpassing even BTS in album sales.
In late April 2023, SEVENTEEN released their 10th mini album – FML, which set a record by selling 6.2 million copies with just one album. This project, featuring the title tracks “Super” and “F*** My Life,” propelled the group’s name further and achieved remarkable success.
SEVENTEEN’s sub-unit BSS gained immense popularity early in 2023 with the track “Fighting,” which became a national sensation.
The most exceptional accomplishment was breaking the sales record with the mini album FML. They set records for pre-orders and first-week sales, selling over 4,550,214 copies in the debut week. This album even surpassed BTS’ record for the best-selling Korean album on Hanteo. Two months later, SEVENTEEN achieved another milestone, becoming the first K-pop artist to sell over 6.2 million copies with a single album.
On August 24th, SEVENTEEN marked another record by becoming the first artist to sell over 10 million albums in a year in South Korea. As per Circle Chart data, they achieved this feat in just 8 months of 2023, including sales from FML, the comeback of “You Make My Day” and “You Made My Dawn” albums, along with other products. Considering their ongoing promotions and plans for a second comeback in October, the 10 million mark is expected to increase even further.
How did SEVENTEEN sell over 10 million albums in less than a year?
Starting from their debut project when their management company was struggling with debt, facing numerous challenges in the initial stages of their career, to becoming a million-selling group, SEVENTEEN’s journey truly inspires their successors. The question of “how did SEVENTEEN sell over 10 million albums” can be explained by several reasons, but the most important one undoubtedly comes from the group’s immense efforts, diligence, and meticulousness for each project. Notably, the album “Be The Sun” and the MV “Hot” in 2022 helped SEVENTEEN gain attraction in the international market, leading them to enter the top Billboard 200.
Looking at the yearly statistics of SEVENTEEN’s releases, fans can’t help but be impressed by the diligence of these 13 boys. SEVENTEEN makes a comeback an average of 2-3 times a year. Every song involves the participation of member Woozi, establishing the group as a self-producing group. SEVENTEEN also independently creates promotional content to enhance their reputation even during the product preparation period.
Furthermore, not only do fans buy just one version of merchandise, but many are willing to go all-in to acquire a sufficient number of albums and photo cards of all 13 members. The group strongly targets the domestic, Chinese, and Japanese markets – accurately identifying fans who are ready to spend money on their products. The advantage of having 13 members with diverse nationalities allows SEVENTEEN to easily access various markets.
An intelligent long-term strategy coupled with relentless effort allowed SEVENTEEN to foster goodwill and attract new fans. Additionally, 2023 is the last year the group will function with its full lineup before each Korean member completes their military service. This is also a reason why fans are determined to help SEVENTEEN reach new peak in their achievements.
Source: k14
