NMIXX participates in sustainable fashion practices with JYP employees “Spread positive influence”

Girl group NMIXX has joined forces with JYP Entertainment (hereafter JYP) employees to participate in sustainable fashion practices and spread positive influence

On November 28th and 30th, JYP released two videos titled “JYP 4 EARTH” on their official channel.

“JYP 4 EARTH” showcases JYP artists participating in activities for a better Earth, promoting a positive perspective towards building a sustainable society.

In the episode focused on “Sustainable Fashion for the Earth” this time, NMIXX members Lily, Haewon, Sullyoon, Bae, Jiwoo and Kyujin raised awareness about the need to wear already-made clothing until the end of its lifespan and suggested practical ways to implement this in daily life.

At the JYP Center Cafe Soul Cup in Seongnae-dong, Seongnae-dong, Seoul, NMIXX discussed with Jung Ju-yeon, the representative of the non-profit organization Wear Again Lab. Jung Ju-yeon said, “I’m going to try to make your 21% Party fabulous. What would be the best way to make the most out of clothes that are thrown away? Exchanging them, mending them for using longer, and reforming clothes in various ways. The most important and best way is to reuse them!” NMIXX became the hosts of 21% Party, where clothes not worn in the wardrobe are exchanged, creating an opportunity to wear them until they are completely used.


The members demonstrated sewing machine techniques, hand-painting methods, and recommended styling for guests attending the “21% Party”. JYP employees participated in the party, choosing and sharing clothes touched by NMIXX, practicing sustainable fashion by wearing them for an extended period. NMIXX, transitioning from hosts to guests, matched new products seamlessly, showcasing their ability to style clothes regardless of their origin.

Following the conclusion of the “21% Party”, NMIXX expressed, “It’s proud to create enjoyable and meaningful memories. The 21% Party itself is so meaningful. We will remember it for a long time and we’d like to do it again.

Source: Daum

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