Lee Jun Ho beats Kim Tae Ri and Kim Tae Hee to top Drama Actor Brand Reputation Ranking in July
“King the Land” lead actor Lee Jun Ho topped the drama actor brand reputation ranking in July.
The Korea Corporate Reputation Research Institute indexed 61,368,576 brand big data of 50 actors appearing in dramas broadcast from June 4th to July 4th by measuring consumer participation, social media, communication and community indices.
Brand big data analysis can measure positive evaluation of brands, source and interest in media, consumer interest and communication volume, community spread on issues, response and popularity of content.
According to the result of the big data analysis in July, Lee Jun Ho ranked first in the drama actor brand reputation ranking. He was followed by Kim Tae Ri and Kim Tae Hee, respectively.
Top 30 actors who appeared in the 2023 July Drama Actor Brand Reputation Ranking are Lee Jun Ho, Kim Tae Ri, Kim Tae Hee, Lim Ji Yeon, Shin Hye Sun, Ahn Hyo Seop, Han Suk Kyu, Lee Sung Kyung, Chun Woo Hee, Kim Dong Wook, Ahn Bo Hyun, Im Yoona, Kim Dong Wook, Ahn Jae Hyun, Baek Jin Hee, Hong Kyung, Choi Yoon Young, Lee Chae Young, Ahn Dong Goo , Oh Jung Se, Kim Myung Soo, Won Ji An, Go Won Hee, Jung Woo, Choi Jae Rim, Jin Seon Kyu, Cha Joo Young, Jin Ki Joo, Choi Jin Hyuk and Kim Ga Eun.
Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute said, “In the big data link analysis, the No.1 brand Lee Jun Ho was linked with ‘affectionate, charming, cute’, while in his keyword analysis, ‘King the Land, Im Yoona, dating rumors’ appeared the most. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 90.36%.”
Source: Insight
