Kim Hye-soo beats Namkoong Min and Lee Byung-hun to top November actor brand reputation ranking
Kim Hye-soo took first place in the 2023 November actor brand reputation ranking, followed by Namkoong Min in second and Lee Byung-hun in third
The Korea Corporate Reputation Research Institute indexed 181,904,569 brand big data of 100 actors appearing in dramas, films and OTT from October 28th to November 28th by measuring consumer participation, social media, communication and community indices. Compared to the actor brand big data of 198,857,554 in October, it decreased by 8.53%.
Top 30 actors who appeared in the 2023 November actor brand reputation ranking are Kim Hye-soo, Namkoong Min, Lee Byung-hun, Ahn Eun-jin, Park Bo-young, Han Hyo-joo, Byeon Woo-seok, Lee Yoo-mi, Choi Hyun-wook, Song Kang, Go Yoon-jung, Kim Yoo-jung, Rowoon, Hwang Jung-min, Jung Woo-sung, Ryu Jun-yeol, Jo In-sung, Shin Eun-soo, Lee Jin-wook, Oh Seung-hoon, Jang Dong-yoon, Choi Soo-jong, Lee Da-in, Nam Joo-hyuk, Lee Joon-hyuk, Park Seo-joon, Seol In-ah, Gong Yoo, Ong Seong-wu, Ryeoun.
In first place, Kim Hye-soo was analyzed to have a brand reputation index of 6,981,961 with the participation index of 1,073,581, media index of 1,152,092, communication index of 2,045,297, community index of 2,710,991.
In second place, Namkoong Min was analyzed to have a brand reputation index of 6,680,840 with the participation index of 1,589,848, media index of 1,613,045, communication index of 1,474,486, community index of 2,003,461.
In third place, Lee Byung-hun was analyzed to have a brand reputation index of 6,230,004 with the participation index of 900,786, media index of 1,564,392, communication index of 1,887,146, community index of 1,877,680.
In fourth place, Ahn Eun-jin was analyzed to have a brand reputation index of 5,947,182 with the participation index of 1,443,482, media index of 1,432,464, communication index of 1,319,345, community index of 1,751,891.
In fifth place, Park Bo-young was analyzed to have a brand reputation index of 5,543,583 with the participation index of 1,603,452, media index of 1,090,015, communication index of 1,452,362, community index of 1,397,754.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “As a result of actors’ brand reputation analysis in November 2023, the brand Kim Hye-soo was analyzed as No.1. Actor brand category analysis showed a 8.53% decrease compared to 198,857,554 big data of actor brands in October 2023. According to the detailed analysis, brand consumption, brand issue, brand communication and brand spread respectively fell by 10.14%, 10.88%, 10.03% and 3.95%.“
He added, “The brand Kim Hye-soo, who has hosted the Blue Dragon Film Awards for 30 years, was analyzed as No.1. The brand Namkoong Min, who had a happy ending in ‘My Dearest’, ranked second. The brand Lee Byung-hun, the original Hallyu star, ranked third.”
Actors listed in the 2023 November actor brand reputation ranking in order are Kim Hye-soo, Namkoong Min, Lee Byung-hun, Ahn Eun-jin, Park Bo-young, Han Hyo-joo, Byeon Woo-seok, Lee Yoo-mi, Choi Hyun-wook, Song Kang, Go Yoon-jung, Kim Yoo-jung, Rowoon, Hwang Jung-min, Jung Woo-sung, Ryu Jun-yeol, Jo In-sung, Shin Eun-soo, Lee Jin-wook, Oh Seung-hoon, Jang Dong-yoon, Choi Soo-jong, Lee Da-in, Nam Joo-hyuk, Lee Joon-hyuk, Park Seo-joon, Seol In-ah, Gong Yoo, Ong Seong-wu, Ryeoun, Lee Yu-bi, Lee Chung-ah, Song Joong-ki, Jung Da-bin, Wi Ha-joon, Cho Yi-hyun, Lee Jong-suk, Lee Kwang-soo, Kim So-hyun, Kang Dong-won, Kim Tae-ri, Jung Hae-in, Son Ye-jin, Jung So-min, Han Ji-min, Ha Jung-woo, Son Suk-ku, Kim Young-kwang, Kim Dong-jun, Im Si-wan, Ma Dong-seok, Kim Yoon-woo, Lee Seo-jin, Hyun Bin, Kim Nam-gil, Cha Tae-hyun, Yuna, Kang Ha-neul, Uee, Uhm Jung-hwa, Yoo Hae-jin, Hwang Jung-eum, Ji Seung-hyun, Cha Seung-won, Lee Je-hoon, Cho Jin-woong, Lee Sang-yeob, Choi Woo-sik, Lee Joon, Kim Da-mi, Park Ha-sun, Kim Hae-sook, Jang Dong-gun, Jo Bo-ah, Shin Se-kyung, Yoon Kye-sang, Park Sung-woong, Um Ki-joon, Hwang Min-hyun, Lee Joon-gi, Park Sung-hoon, Kang So-ra, Yura, Hong Xa-bin, Kim Hyung-seo, Kim Sun-young, Lee Hak-joo, Ha Joon, Lee Jong-won, Jo Hye-joo, Kim Dong-young, Lee Min-ki, Lee Won-jong, Lee Sang-yi, Go Joo-won, Han Ji-wan, Shin Eun-kyung, Kim Do-yeon, Lee Jong-hyuk, Yoon Mi-ra.
Source: Daum
