K-netizens react to article titled “BLACKPINK Jennie is disappearing from the CF industry”

The article discussing the reason BLACKPINK Jennie is no longer seen in many Korean CFs is a hot topic.

An article titled “Jennie is disappearing from the CF industry” recently spread in Nate Pann, drawing keen attention. 

The article stated that Jennie’s CF contracts have recently been decreasing due to the emergence of 4th generation girl groups. Accordingly, a media outlet explained, “Jennie’s modeling effect was not effective”, pointing out, “ACE Bed replaced Jennie with Park Bo Gum as their model and achieved better performance in 2022. Vita 500 stopped recruiting models after their contract with Jennie ended. Jennie’s group BLACKPINK was recently replaced by NewJeans in O-Lens CFs. Lotte Chilsung beverage changed the model for its soju brand from Jennie to Han So Hee.”

Original post: Nate Pann

In response, netizens commented:

– ? Even when I’m writing this comment, Jennie is still actively promoting campaigns for world-famous brands like Chanel, Calvin Klein, etc. Isn’t it enough to call Jennie ‘billboard ads goddess’… ㅋㅋㅋㅋㅋㅋㅋ

– Uh, keep working hard with that mindset… To be honest, Jennie is at the top in terms of the number and level of advertisements among currently active female idols…ㅋㅋㅋ

–  You think Jennie will be beaten by the pathetic amount of money from ads when she’s still in her heyday and dominating in terms of concert scale?

– Even BLACKPINK, the first girl group to hold a concert at Gocheok Sky Dome, is getting criticized ㅋㅋㅋㅋ  It’s so funny

– BLACKPINK is holding their Seoul Encore concert at Gocheok Sky Dome as the first female idol group to do so… Look forward to it