BLACKPINK member Jisoo, who released a solo album, has taken first place in the April individual brand reputation rankings for girl groups.
The Korea Corporate Reputation Research Institute analyzed the brand reputation index for 635 individual girl group members from March 16 to April 16, 2023, extracting 96,583,408 pieces of big data for girl group individuals to analyze the brand reputation index based on consumer behavior through participation, media coverage, communication, and community indices.
The top 30 individual brand reputation rankings for April 2023 are BLACKPINK’s Jisoo, NewJeans’ Minji, NewJeans’ Hani, BLACKPINK’s Jennie, NewJeans’ Haerin, BLACKPINK’s Rosé, IVE’s Jang Wonyoung, Red Velvet’s Joy, IVE’s Liz, BLACKPINK’s Lisa, NewJeans’ Danielle, Girls’ Generation’s Taeyeon, IVE’s Ahn Yujin, Red Velvet’s Seulgi, aespa’s Karina, Red Velvet’s Wendy, Red Velvet’s Irene, aespa’s Winter, NewJeans’ Hyein, TWICE’s Jihyo, Girl’s Day’s Hyeri, Girls’ Generation’s Yoona, LUCY’s Kazuha, OH MY GIRL’s YooA, TWICE’s Nayeon, IVE’s Lee Seo, IVE’s Gaeul, TWICE’s Jeongyeon, TWICE’s Sana, and MAMAMOO’s Hwasa.
BLACKPINK Jisoo’s brand reputation index was analyzed to be 8,544,173 with a participation index of 398,794, media index of 1,179,660, communication index of 2,392,050, and community index of 4,573,669. Compared to last March’s brand reputation index of 4,902,969, it increased by 74.27%.
NewJeans’ Minji, ranked second, had a participation index of 999,332, media index of 891,522, communication index of 490,146, and community index of 996,165, resulting in a brand reputation index of 3,377,165. Compared to last March’s brand reputation index of 5,061,658, it decreased by 33.28%.
NewJeans’ Hanni, ranked third, had a participation index of 810,100, media index of 722,475, communication index of 424,571, and community index of 1,206,317, resulting in a brand reputation index of 3,163,464. Compared to last March’s brand reputation index of 4,231,337, it decreased by 25.24%.
BLACKPINK’s Jennie, ranked fourth, had a participation index of 76,006, media index of 103,847, communication index of 1,221,577, and community index of 1,322,673, resulting in a brand reputation index of 2,724,103. Compared to last March’s brand reputation index of 4,423,131, it decreased by 38.34%.
Source: daum
