Black Pink is No. 1 in the girl group brand reputation in July… No. 2 is Twice, and Apink is No. 3 according to the analysis of Big Data in July 2018.
The Korea Institute of Enterprise reputation analyzes 117,446,363 sources of Big Data, measured from June 12, 2018 to July 13, 2018, for the analysis of brand reputation for girl groups. The brand reputation index is an indicator created by the analyzing brand Big Data that discovered that consumers’ online habits have a significant impact on brand consumption. The girl group brand reputation index can measure the positive impact of girl groups, media attention, and interest from consumers.
The first group, Black Pink, was ranked with a 2,289,084 score for media index, and a 5,813,088 score for communication index. Compared to their brand reputation index in June, it increased by 155.75 %.
In 2nd place, Twice had a participation index of 1,429,768 as a score. Compared to their brand reputation index in June, it rose 39.13 %.
In 3rd place, Apink was ranked with a 4,256,212 score. Compared to their brand reputation index in June, the index jumped up 271.29 percent. Amazingly, it was the best percentage out of the first 5 girl groups.
In 4th place, Momoland had a participation index of 1,896,528 as a score. Compared to their brand reputation index in June, it jumped 154.54 percent. Their fans are probably excited that Momoland is making their way into the charts.
In 5th place, Red Velvet was ranked with a 2,790,788 as a score in June, which indicates that their score fell 3.36 percent.
First 10 places in July 2018 for girl group brand name:
5 Red Velvet
14 Oh My Girl
21 Nine Muses