Girl Group Brand Reputation Analysis for June 2023: Top 30 Groups Revealed

dhanJune 11, 2023Last Updated: June 11, 2023

2 minutes read

BLACKPINK successfully secured their top spot!

According to the Korean Enterprise Reputation Research Institute on June 11th, 2023, the girl group BLACKPINK secured 1st place in the girl group brand reputation rankings.

Based on big data analysis for the girl group brand reputation in June 2023, BLACKPINK ranked 1st, followed by (G)I-DLE in 2nd place and NewJeans in 3rd place.

The Korean Enterprise Reputation Research Institute analyzed a total of 65,730,391 brand big data from May 11th, 2023, to June 11th, 2023, to measure the brand reputation index for girl groups, including participation index, media index, communication index, and community index. Compared to the previous month’s brand big data of 58,335,055, there was an increase of 12.68%.

BLACKPINK, the girl group that achieved the 1st place in brand reputation, consisting of members Jisoo, Jennie, Rosé, and Lisa, had a brand reputation index of 6,532,714, with a participation index of 192,372, media index of 946,473, communication index of 2,086,758, and community index of 3,307,111. Compared to the brand reputation index of 6,734,798 in the previous month, there was a decrease of 3.00%.

(G)I-DLE, in 2nd place, consisting of members Miyeon, Minnie, Soyeon, Yuqi, and Shuhua, had a brand reputation index of 4,506,615, with a participation index of 200,872, media index of 841,009, communication index of 1,446,660, and community index of 2,018,074. Compared to the brand reputation index of 2,947,565 in the previous month, there was an increase of 52.89%.

NewJeans, in 3rd place, consisting of members Minji, Hanni, Danielle, Haerin, and Hyein, had a brand reputation index of 4,462,729, with a participation index of 422,824, media index of 1,023,569, communication index of 1,227,796, and community index of 1,788,539. Compared to the brand reputation index of 4,823,782 in the previous month, there was a decrease of 7.48%.

Director Koo Chang-hwan from the Korean Enterprise Reputation Research Institute stated, “Based on the analysis of the girl group brand reputation big data for June 2023, BLACKPINK recorded the 1st place. When analyzing the girl group brand category, there was a 12.68% increase compared to the previous month’s girl group brand big data. In detailed analysis, there was a 1.23% decrease in brand consumption, a 9.07% increase in brand issues, a 1.09% increase in brand communication, and a 24.04% increase in brand expansion.”

He further added, “In the link analysis of BLACKPINK’s brand, the keywords ‘breaking through, sexy, confirmed’ ranked high. In the keyword analysis, ‘Jennie, global performances, mobile games’ ranked high. The analysis of positive and negative sentiment towards the BLACKPINK brand showed a positive ratio of 85.07%.”

Here is the list of girl groups analyzed in the brand reputation analysis for June 2023: