Cha Eun-woo surpasses Yoo Jae-seok and IU to top the list of stars who succeeded with their alternative jobs

Beating Yoo Jae-seok, IU, and Baek Jong-won, Cha Eun-woo, an actor and member of idol group ASTRO, ranked 1st in the list of stars who earned a lot with their alternative characters.

Mnet’s entertainment program “TMI NEWS SHOW”, which aired on June 1st, revealed the list of stars who succeeded with their secondary characters. 

Cha Eun Woo

First, rapper Loco was named in 13th place. While everyone was curious about his second character, Loco revealed that he was the CEO of a homemade burger business. It is reported that he currently runs 3 burger stores in Hongdae, Sinsa and Apgujeong. Earning about 500 million won from his business, Loco is continuing to give warm through donation activities.

TMI News Show

12th place went to rapper Mommy Son. Denying the rumor that he was Mad Clown, Mommy Son was found to make a net profit of about 60 million won by selling limited edition clothing products. He also started investing in Token NFT with 50 million won and gained about 980 million won within 12 hours of sales. In addition, the rapper also runs a burger business and its sales in 2019 alone were 380 million won. Adding up all of the income he earned from his businesses, Mommy Son made a huge profit of about 519 million won.

TMI News Show

Lachica’s dancer Simeez, who competed in “Street Woman Fighter”, ranked 11th place. She is known to have started her shoe business at the age of 23 with an aim to find comfortable shoes for dancing. With an initial capital of only 300,000 won, Simeez’s brand gradually became famous through word-of-mouth. Now, BLACKPINK’s Lisa, Chungha and Jo Kwon have also become regular customers of her brand. She reportedly earned 600 million won per year from her shoe business.

Noh Hong-chul was named in 10th place. He started his book&bread business with the first store in Yongsan and has just opened his second store in Gimhae. Starting with 694 million won in revenue from the first cafe, the new store is said to have earned a monthly profit of 58 million won since its opening in April. The total revenue from Noh Hong-chul gained from doing business is estimated to be more than 750 million won.

8th place went to Beenzino. Beenzino is known to be the CEO of a clothing brand with a base in a design studio. It is estimated that he earned at least 955 million won from collaborations with large companies. Apart from holding exhibitions and pop-up stores, Beenzino also produces albums for famous singers and performs good deeds through donation projects.

Next, Yoo Jae-seok, who received the Grand Prize 18 times, was unveiled in 7th place. He is known to have various alternative characters. Especially, the “SSAK3” project he did with lee Hyo-ri and Rain reportedly gathered 1.3 billion won. Surprisingly, he used nearly all of the income he received from his alternative jobs in donations.

Park Jae-beom (Jay Park) came in 6th place. He made headlines by becoming the CEO of a soju brand. On the first day of his store’s opening, 30,000 bottles were sold out. Sales from his soju business are known to have exceeded 1.79 billion won, surprising many people.

IU ranked No.5 on the list. IU is recognized as one of the best solo artists with amazing achievements. In fact, IU’s secondary character is a Youtuber with 7.5 million subscribers. IU, who has attracted more than 1.4 billion accumulative views, brings so much fun to fans through various music content. Earning 155 million won per month and 1.86 billion won per year, IU boasts the highest Youtube profit among celebrities. 


The 4th place went to actor Son Seok-gu, who is drawing keen attention these days. He is known to be the CEO of a medium-sized manufacturing company in Daejeon. The sales revenue of Son Seok-gu’s company, which exports to more than 10 countries around the world, including the U.S and Canada, was estimated at 2.68 billion won as of 2021. Son Seok-gu holds 34.3% of the shares.

Son Seok-gu

Chef Baek Jong-won entered the TOP 3 at 3rd place. He, who is known to receive 10 million won per episode of broadcasting, is estimated to have earned 850 million won in appearance fees by appearing as the main MC on broadcasts 85 times. In addition, Baek Jong-won also runs a cooking YouTube channel with 5.36 million subscribers, and its profit is estimated to be 520 million won. In 2021, his total appearance fee, YouTube income, and advertising revenue are estimated to be 2.87 billion won. In addition, Baek Jong-won also operates more than 20 restaurant franchises with 2,140 stores. He surprised everyone by revealing that the sales from his restaurants were about 176.5 billion won in 2021. 

TMI News Show

The 2nd place went to composer Don Spike. After setting up the BBQ restaurant business, he rapidly expanded the scope to open branches in Seoul, Busan and Chungnam. His annual sales from this are estimated to be 4.3 billion won. 

The long-awaited 1st place went to Cha Eun-woo, an actor and member of idol group ASTRO. Cha Eun-woo is famous among idols for his outstanding visual that gets him the nickname “Face genius”. He topped the list of handsome idols selected by idols themselves for three consecutive years. Since many female fans have been curious about his secondary character, it turns out to be acting. Cha Eun-woo began his acting career with the movie “My Brilliant Life”, starring Kang Dong-won and Song Hye-kyo, later made his name widely known as an actor through famous works, such as “Gangnam Beauty”, “True Beauty”, etc.

TMI News Show

Cha Eun-woo, who succeeded in transforming himself from an idol to an actor, swept numerous advertisements and also received love calls from overseas brands. He is known to have become an ambassador for a British luxury brand.

Making 1.5 billion won in profit alone in the first quarter of 2021 with his secondary character, his total income, including drama and movie’s appearance fees and advertisements, is estimated to have exceeded 6 billion won. In addition, Cha Eun-woo reportedly bought a 4.5 billion won penthouse in Cheongdam-dong last year in cash, proving him a “Young and Rich” celebrity. 

Source: Nate

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