articleCelebrity

Korean actors’ brand reputation ranking from 2020 to 2022: Hyun Bin and Son Ye Ji surpassed by Kim Seon Ho?

A Korean news site recently compiled a list of Korean actors and actresses who often appear in the top 5 of brand reputation rankings. 

The Korean’s brand reputation ranking, which is compiled by the Korean Business Research Institute, often reflects the popularity and impact of specific Korean actors and actresses. For the acting industry, the rankings will be separated into 2 categories: movie and TV

Recently, a Korean news site has compiled 18 Korean actors and actresses who often appear in the top 5 of brand reputation rankings, within the period of 2020 to 2022. 

According to this list, the star of Netflix series “Squid Game” was the most prominent face, landing 1st place in brand reputation rankings for movie actors 2 times in 2022. 

Popular keywords and topics associated with Lee Jung Jae include “Squid Game”, “Yoo Quiz On The Block”, “World Expo 2030 Busan”, and many others.

Following Lee Jung Jae is Kim So Yeon, who gained ample attention for playing the villain Cheon Seo Jin of hit K-drama “Penthouse”. The actress topped brand reputation rankings for TV for 2 times in 2021, with positive reactions amounting to 70.55%.

Surprisingly, Kim Seon Ho is the next name in the list, surpassing superstars Hyun Bin, Son Ye Jin, and Kim So Hyun with his appearances on the Korean small screen. 

After the massive success of “Crash Landing On You”, Hyun Bin reigned over the brand reputation ranking for TV in February 2020, with positive reactions totalling to 76.50%. 

Meanwhile, Hyun Bin’s wife Son Ye Jin also made an appearance in the list, having gone viral for the first half of 2022 with her grand wedding and the K-drama “Thirty-Nine”.

This results in the actress taking No.1 in branding reputation ranking for TV in March 2022, with most popular related keywords being her husband “Hyun Bin”, her co-stars “Jeon Mi Do” and “Kim Ji Hyun”, “marriage”, “announcement”, and “hot”.

Below is the full list of Top 18 Korean actors and actresses who often appear in the top 5 of brand reputation rankings: 

1. Lee Jung Jae

2. Kim So Yeon 

3. Kim Seon Ho 

4. Kang So Yeon 

5. Youn Yuh Jung

6. Hyun Bin 

7. Song Joong Ki 

8. Kim Hee Ae

9. Park Bo Gum 

10. Nam Goong Min 

11. Choi Woo Sik 

12. Son Ye Jin 

13. Kwon Sang Woo 

14. Jo Jung Suk 

15. Son Seok Goo

16. Jo In Sung 

17. Lee Byung Hun

18. Kim Soo Hyun

Back to top button