The cast of “Extraordinary Attorney Woo” took up the top rankings for July’s brand reputation, drama category.
The Korea Institute of Corporate Reputation recently measured 74,419,618 big data units of 50 actors who are appearing in dramas aired from June 30, 2022 to July 30, 2022, categorized into consumers’ brand participation, media volume, traffic, and communication volume using algorithms.
For drama actors, the brand reputation analysis was conducted with categories like participation index, media index, communication index, and community index. The brand reputation index is an index that is weighted by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, then classifying it into participation value, communication value, media value, community value, and social value.
Brand reputation big data analysis can measure positive and negative evaluations of brands, media sources and levels of interest, consumer interest and traffic, community spread to issues, and responses to specific content.
In July 2022, the top 30 drama actor brand reputation ranking are Park Eun-bin, Kang Tae-oh, Kang Ki-young, Seo Hyun-jin, Lee Jae-wook, Jung So-min, Lee Joo-bin, Hwang In-yeop, Park Byeong-eun, Heo Jun-ho, Seo In-guk, So Ji-sub, Kang Ha-neul, Bae Da-bin, Yoon Si-yun, Hwang Min-hyun, Cha Ye-ryun , Jeon So-min, Yeom Jeong-ah, Shin Dong-mi, Oh Yeon-seo, Na In-woo, Seohyun, Oh Min-seok, Shin Seung-ho, Jeon Bae-su, Lee Sang-yeop, Lee Yu-young, Lim Su-hyang, and Moon Ga-young, respectively
Director Koo Chang-hwan of The Korea Institute of Corporate Reputation said: “From our analysis of brand reputation regarding drama actors in July 2022, actress Park Eun-bi, who created a sensation via the drama “Extraordinary Attorney Woo”, came out on top, with responses being “Lovely”, “Perfect”, and “Cute”, and most popular affiliated key words being “Whale”, “Extraordinary Attorney Woo”, and “Woo Young Woo”. In the positive-negative ratio analysis, positive feedback regarding the actress amounted to as high as 95.04%.
In addition, the number of big data units in the analysis of drama actors’ brand reputation in July has increased 30.24% compared to June’s total drama actors’ big data units of 57,138,259. Detailed analysis shows that brand consumption rose by 59.32%, brand issues rose by 26.35%, and brand communication rose by 29.46%. Finally, the brand spread also witnessed a climb of 13.15%.”