The production industry has gradually changed ever since the Covid-19 pandemic ended
While “K-content” has recently emerged as a national brand, the content industry is facing a crisis due to the frozen economy. Although it is not easy to take risks for a change, there are still people who create opportunities in the crisis with new production challenges.
#Stars who realize their ambitions as directors and producers: Jung Woo-sung, Song Joong-ki, Lee Je-hoon, Lee Jong-suk, and Lim Soo-jung
Best friends Lee Jung-jae and Jung Woo-sung established Artist Company, an actor management agency, and Artist Studio, a drama and movie production company, together. Through Artist Studio, Lee Jung-jae made his directorial debut with the movie “Hunt” and Netflix’s original series “The Silent Sea” was also produced.
Song Joong-ki also participated in co-producing the film “Hwaran (Hopeless)” through his agency HighZium Studio. In addition, Lee Je-hoon also transformed into a producer and entered the production industry by setting up Company On.
Recently, actor Lee Jong-suk left HighZium Studio and is preparing to join hands with “Stranger” production company ACE FACTORY to establish his own production studio. Actress Lim Soo-jung also expressed her desire to become a producer through a recent interview for the movie “Single in Seoul.
#Recruiting star writers and star PDs
Despite the criticism over the lack of content, production company PAN Entertainment is producing the drama “You Have Done Well” with a large budget of 50 billion won. Apart from the casting of Park Bo-gum and IU, the reason this drama is highly anticipated is that this is the comeback project of screenwriter Lim Sang-choon, who created the hit series “When the Camellia Blooms”.
After the success of “Durian’s Affair” and “Love (ft. Marriage and Divorce)”, writer Lim Sung-han has decided to work with Disney+’s “Big Bet” production company Arc Media. The same goes for writer Kim Soon-ok, who recently met the public with “The Escape of the Seven” following “Penthouse”.
Star PD Jung Jong-yeon recently introduced the drama “The Devil’s Pla “ and has immediately started working on Season 2. This is a significant move after the PD moved to TEO, a production company founded by PD Kim Tae-ho.
#Broadcasters & OTT reducing drama/program episodes? Producers have found a way to make their own breakthroughs
Amid the explosive development of global OTT platforms, broadcasters have drastically reduced the number of episodes of dramas and entertainment programs. Realizing the importance of securing IP, production companies have changed to solve the problem of drama production cost reduction through collaborations, joint investments, etc.
In the case of entertainment programs, PDs, writers and broadcasters are developing their own channels. For example, PD Na Young-seok and writer Lee Woo-jung are presenting content through the YouTube channel “channel fullmoon”.
Creators who used to wait for a chance to appear in front of the camera can now take on the role of producers and challenge themselves in the Korean production market. There are always people striving to find the answers amid the crisis, and their efforts are creating opportunities.
Source: Naver
