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BTS ascends to first place in YouTube’s most watched artist, surpassing Justin Bieber 

BTS officially becomes most watched artist on YouTube with 26.7 billion views. 

On 13th August, BTS became the most watched artist on the history of YouTube. The group accumulates more than 26.7 billion views on all of their official channels. This figure includes all their music videos and cho choreography videos. 

Currently, BTS’s most watched music videos are “Boy With Luv”, “Dynamite” and “DNA”, all of which surpassing 1.4 billion views. 

Justin Bieber and Ed Sheeran are holding the second and third place respectively, with 26 billion each. Also appearing on the list are Taylor Swift, Katy Perry, Shakira, Ozuna, Eminem and Ariana Grande.

Apart from their international achievement, BTS keeps their first place on the reputation rankings chart of August. The group has a brand reputation index of 7,989,686, marking an increase of 38.07% in score since July. high-ranking phrases in BTS’s keyword analysis include “J-Hope”, “Jimin” and “Jungkook”. Their positive-negative aspect analysis shows a positive reaction of 60.5%.

BTS is currently focusing on individual projects of their members. After J-Hope’s successful album release “Jack in the box”, other members Jimin, V, Jungkook and Jin are having an anticipated collaboration with Benny Blanco and Snoop Dogg in the hit “Bad Decisions”. 

Upcoming, BTS is expected to drop the photo folio project of their member Jungkook. Jungkook joined in every phase of the folio, from album production, idea pitching to folio design. Other members will also have individual projects with personal colors. 

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