BLACKPINK’s Jennie Tops December Idol Individual Brand Reputation, NewJeans’ Minji and Girls’ Generation’s Taeyeon Follow
The Korea Corporate Reputation Research Institute analyzed big data of 59,686,378 pieces extracted from 1,720 idol individual brand data from November 30, 2023, to December 30, 2023.
Compared to the previous month’s idol individual brand big data of 83,264,096 pieces, there was a 28.32% decrease.
Jennie, ranked first, had a brand reputation index of 4,031,041 with participation index 128,645, media index 443,819, communication index 1,747,335, and community index 1,711,242. Compared to the brand reputation index of 2,069,250 in the previous November, there was a 94.81% increase.
In second place, NewJeans’ Minji had a brand reputation index of 3,862,250, with participation index 364,278, media index 373,144, communication index 1,479,729, and community index 1,645,099. Compared to the brand reputation index of 4,437,081 in the previous November, there was a 12.96% decrease.
In third place, Girls’ Generation’s Taeyeon had a brand reputation index of 3,597,268, with participation index 227,185, media index 327,162, communication index 1,299,770, and community index 1,743,151. Compared to the brand reputation index of 2,079,866 in the previous November, there was a 72.96% increase.
In fourth place, Astro’s Cha Eunwoo had a brand reputation index of 2,966,706, with participation index 495,326, media index 559,887, communication index 928,832, and community index 982,661.
In fifth place, BLACKPINK’s Lisa had a brand reputation index of 2,767,663, with participation index 161,367, media index 137,821, communication index 906,911, and community index 1,561,563. Compared to the brand reputation index of 1,912,800 in the previous November, there was a 44.69% increase.
BLACKPINK’s Jennie’s brand scored high in link analysis with ‘standing alone, establishment, disclosure,’ and in keyword analysis, ‘carol video, ODD ATELIER, Apartment 404’ were analyzed high. In the positive-negative ratio analysis, she recorded a big data positive ratio of 90.87%.
Source: celuvmedia
