YG Entertainment is often criticized by the public of letting artists have too much freedom, which leads to many scandals. Therefore, the company has to tighten idol management regulations.
YG artists are always known for their freedom, unique personality in music and a wild vibe. But also because the company policy is somewhat open and give the artists the freedom to do whatever they want, the idols of YG are continuously involved in scandals that shock public opinion like G-Dragon and TOP (Big Bang) uses illegal substance, the rapper and producer Kush smuggled cocaine or most recently, a huge scandal involving Seungri’s prostitution brokering and tax invasion.
From the mistake of “letting loose” in the activities of the idols from previous generations, when it comes to 3rd generation idols, YG seems to have learned the experience of managing their artists. If the seniors like Big Bang, 2NE1 can drive, drink, smoke, date, now artists like WINNER, iKON, BLACKPINK or upcoming bands TREASURE 13 are subject to the strict management to ensure their own image.
Accordingly, idols in YG after 3 years can remove the ban on dating. Jisoo (BLACKPINK) once shared that the company forbade trainees of different gender to come into contact with each other and it divided the meal time for male trainees and female trainees.
Bobby (iKON) also mentioned this ban on a variety show: “There are laws prohibiting dating, and even when we’re in the dorm and going to the convenience store across the street, we have to report to the company”. Even male idols said they were not allowed to meet BLACKPINK.
In order to prevent accidents that may occur when artists use vehicles, YG also “forbids” new trainees and newly debuted groups from buying cars or drive themselves. All travel activities will be fully handled by the company. Mino (WINNER) once said that if he wanted to buy a car, he had to get direct approval from the company, and Rosé (BLACKPINK) shared to prevent the secret artist from voluntarily driving on the street, they had to ask permission and discuss with the company if you want to take a driver’s license.
In addition, unlike the seniors, Jisoo (BLACKPINK) also revealed on a variety show that YG banned alcohol or smoking. However, it is not clear whether this applies only to female artists or to all idols under the company.
Currently, although BLACKPINK, iKON, and WINNER are being applied strictly by YG, this is still considered a late step for the company. Veteran idols like Big Bang have been pampered by YG for a long time, so Seungri’s unprecedented scandal is like a blow to the company. President Yang Hyun Suk was also held by a number of civic organizations because of his lack of management so there were “big” cases like the former Big Bang member.
In the letter to the public announcing the termination of the contract with Seungri, YG Entertainment admitted: “As a management company, we did not manage our artists strictly and we are hereby self-criticizing. YG Entertainment recognizes that we need to make extensive reforms and promise to cooperate with executives and company employees to implement necessary changes. “
Currently, in order to save the company’s image, YG will have to reform thoroughly and continue to be strict with their artists.