Twice ranked first in girl group brand reputation in March
Twice has risen to the top of the girl group brand reputation rankings for March 2024
On the 10th, Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute stated, “According to the analysis of brand big data for the girl group brand reputation rankings in March 2024, Twice’s brand ranked first. In link analysis for Twice, ‘realization, happiness, gratitude’ showed high scores, and in keyword analysis, ‘with youth, Billboard 200, JYP’ emerged prominently. The sentiment analysis for the IVE brand showed a positive ratio of 96.42%.”
The Korea Corporate Reputation Research Institute measured 41,671,067 pieces of brand big data from February 10th to March 10th, 2024, and analyzed them to measure brand reputation indices based on participation, media, communication, and community indices for girl group brands.
Brand reputation indices are indicators created through brand big data analysis, as it has been found that consumers’ online habits greatly influence brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and communication volume. Channel analysis of brand reputation monitors was also included.
The ranking for girl group brand reputation in March 2024 was as follows: Twice, (G)I-DLE, LE SSERAFIM, BLACKPINK, NewJeans, IVE, Girls’ Generation, Oh My Girl, Red Velvet, Apink, NMIXX, HIKEY, BabyMonsters, Mamamoo, ITZY, WJSN, Stayc, LOONA, fromis_9, aespa, APRIL, Momoland, KEP1ER, TRIPLE S, Dreamcatcher, Girl’s Day, TRI.BE, LABOUM, Ladies’ Code, and WOO!AH!.
