This Actor Beats Jung Woo-sung And Song Kang To Place No.1 On December Brand Reputation Rankings

The Korea Corporate Reputation Research Institute announced the brand reputation results after measuring 229,189,283 brand big data of 100 actors in dramas, movies and OTT programs from November 25th, 2023 to December 25th, 2023 based on consumers’ participation, social media, communication, and community indexes.

According to the Actor Brand Reputation Rankings in December 2023, Im Si-wan took the top spot, followed by Jung Woo-sung in second place and Song Kang in third place.

Apart from TOP 3, other actors in TOP 30 of the brand reputation rankings are Kim Yoo-jung, Kim Hye-soo, Hwang Jung-min, Jung Hae-in, Kang Hye-won, Go Yoon-jung, Lee Young-ae, Shin Hye-sun, Han So-hee, Go Min-si, Lee Se-young, Cha Eun-woo, Lee Si-woo, Bae In-hyuk, Bae In-hyuk, Byun Woo-sik, Park Eun-bin, Ji Chang-wook, Park Bo-young, Chae Jong-hyeop, Park Seo-joon, Rowoon, Park Gyu-young, Han Hyo-joo, Jo In-sung, Lee Sung-min, Lee Jung-jae and Yoo Yeon-seok.

Korea Corporate Reputation Research Institute director Koo Chang-hwan stated, “As a result of the analysis of the actors’ brand reputations in December 2023, Im Si-wan ranked No.1. The analysis in December showed an increase of 25.99% compared to the brand big data in November. According to the detailed analysis, brand consumption, brand issue, brand communication, and brand expansion indexes increased by 36.44%, 31.94%, 25.61%, and 13.42%, respectively.”

Source: Naver