As a result of big data analysis in December 2021, the top 3 of this month’s “Drama Actor Brand Reputation Chart” are Song Hye-kyo, Jang Ki-yong, and Jeon Ji-hyun.
The Korea Corporate Reputation Research Institute indexed 74,816,041 brand big data of 50 drama actors recorded from November 8, 2021 to December 8, 2021, by measuring consumers’ brand participation, media appearance, communication, and community. Compared to the drama actor brand big data of 95,975,044 in October 2021, it has decreased by 22.05%. Brand big data analysis can measure positive evaluation of brands, source and interest in media, consumer interest and communication volume, community spread on issues, response and popularity of content.
The No. 1 of this month’s brand reputation chart is Song Hye-kyo, who is analyzed to have a brand reputation index of 6,328,712 which includes the participation index 1,699,226, media index 1,299,551, communication index 1,353,831, and community index 1,976,105.
Koo Chang-hwan, director of the Korea Institute for Corporate Reputation, said, “As a result of the drama actors’ brand reputation analysis in December 2021, in the big data link analysis, Song Hye-kyo’s brand is linked with “pattern, perfect, and support,” while in her keyword analysis, “Jang Ki-yong, kiss, and second-long” appeared the most. In the positive negative ratio analysis, the positive ratio was 79.58%,” he said.